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Taco Bell

Taco Bell

Taco Bell

A Crunch... Wrap-Up

A Crunch... Wrap-Up

A Crunch... Wrap-Up

A Crunch... Wrap-Up

A Crunch... Wrap-Up

A Crunch... Wrap-Up

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🌮

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Social Media Strategy
Cultural Strategy

Crafting cultural conversations at The Bell.

As Taco Bell's Cultural Agency of record, I was tapped in for all projects. Highlights include, The World Cup, Drive-Thru Dialogues, #MeatCute, NBA Finals, Franchisee Social Media Guidelines, & redefining their overall Cultural Brand Strategy through the lens of Gen Z and the Latin X Community.

Social Media Strategy
Cultural Strategy

Crafting cultural conversations at The Bell.

As Taco Bell's Cultural Agency of record, I was tapped in for all projects. Highlights include, The World Cup, Drive-Thru Dialogues, #MeatCute, NBA Finals, Franchisee Social Media Guidelines, & redefining their overall Cultural Brand Strategy through the lens of Gen Z and the Latin X Community.

Social Media Strategy
Cultural Strategy

Crafting cultural conversations at The Bell.

As Taco Bell's Cultural Agency of record, I was tapped in for all projects. Highlights include, The World Cup, Drive-Thru Dialogues, #MeatCute, NBA Finals, Franchisee Social Media Guidelines, & redefining their overall Cultural Brand Strategy through the lens of Gen Z and the Latin X Community.

It was never a dull day in Taco world.


I gathered & collected data around audience, created and defined content themes for creative ideation, bridge the strategy & creative worlds for social media specific content creation ie The World Cup, and manage client expectations regarding social media performance.

Let's get to know each other.

© Caitlin Poltzer 2023